Sometimes you need a Gun To The Head - How to Consistently Take Massive Action

Zack Franklin

10 minutes read

"Robert, Here's what I need to do in the next two weeks, and if I fuck up even one of these, I'll send you $1000 cash."

This is the Gun To The Head method to get massive results in your life quickly, and nothing has changed my life faster.

Every two weeks, I call up a new friend, present what I need to do, and offer a large amount of cash if I fuck it up.

It's a very public bet, since I make sure to pick someone that knows a lot of the same people, in this case - from the Blank Room, a clubhouse community of Amazon sellers that meets every single day for over a year.

This strategy has consistently pushed me farther, faster, than I could ever imagine doing otherwise.

It instantly focuses me and kills analysis paralysis, perfectionism and procrastination.

Here's what the bet is for the current two week cycle:

  1. Add 120 Deals to Seller.Deals
  2. Write at least 1 Paragraph/Benefit section for all 120 deals.
  3. Add 20 New Blog Posts
  4. Add 500 words for 20 of the deals
  5. Write out the Email welcome series
  6. Create all the organization and tracking for the project management
  7. Hire a new employee to work on the site full time.

More than 30,000 words of writing, dozens of zoom meetings with partners, and tons of work sourcing the deals and uploading them.

It's a stretch, but not impossible.

So here we are.

If you have trouble growing your business, and you think you're the problem, or there's a new project you want to get started but you keep procrastinating - this is the ultimate solution.

When we were younger, we always had hard external deadlines from our teachers, our parents and more. If we have a job, there's still a lot of external deadlines and motivation, but for solo entrepreneurs, it can be tough since there's no imposed pressure once you hit a point where you're comfortable.

So you need to create that pressure yourself.

Here's how to run a Gun To The Head Challenge successfully.

  1. Figure out the goal and work backwards to decide what the tangible result - something that someone can look at and quickly verify - this is done or not done.

  2. Only select things you have direct control over - instead of "I'm going to make $10,000" like "I'm going to make 50 sales calls" would be better since it's directly what you have control over.

  3. Choose a short cycle time - for me 2 weeks works best

  4. The bet doesn't need to be $1000, but it does need to be something you really don't want to lose - humans are much more motivated by the fear of losing something they already have vs gaining something new.

  5. It doesn't matter how you get to the goal - as long as the target is met. You can hire, you can outsource, you can automate, just get it to done.

  6. Set up a "Goal" in Clickup with individual targets being the items you need to get done. I like clickup because it shows you a percentage of how far you are in the challenge, and you can set a wide variety of goal types.

Every person I know that's implemented this has transformed their life. Try it today, decide what you want to do, and if you're really serious about doing it, put some money on the line.

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